'Product Sabotage' Helps Consumers

If shops just asked their customers whether they would like a discount, every customer would say "Yes", so shops need to get a bit smarter about working out which customers will pay which price.

Some of the attempts are obvious, such as discounts for students or pensioners.

You didn't think it was out of a sense of social justice, did you?

Companies simply charge more to people who have jobs, because those people are willing to pay more.

There's psychology and social status behind shopping! Would you rather walk round town with a M & S bag or an Aldi one, yet a tin of beans is a tin of beans, isn't it?

Shouldn't it be down to personal taste, as opposed to status?